Aetna’s Growth Model

            The economy is down and the health insurance market is getting tough, but Aetna has proven that good things are still possible in this economic downturn. Aetna has shifted their focus of business to grow their memberships, while other company’s have had trouble holding onto customers. It’s no secret that Aetna is not the cheapest health insurance provider around; their member plans consist of a healthy range that appeals to many people. Aetna has even spent more on health related benefits than in the prior year. Aetna’s revenue rose 16% to $7.74 billion last year which equates to about 92 cents per share.

            With the cost of healthcare on the rise, Aetna adapts with the environment to ensure the can properly cover their clients. Aetna also received a large acquisition of clients from the Bank of America; they now host about 150,000 members from the bank. Aetna has raised its new member forecast by an additional 50,000 to a range of 850,000 to 900,000. While Aetna Health Insurance continues to grow, it eases the minds of current and potentially new clients of the risks involved with finding a trusted health insurer.

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