WellPoint Incorporated, the largest health insurance company in the United States has created an Anthem Insurance Company in Beijing, China. WellPoint is the parent company of the Anthem Health Insurance Company in the United States. WellPoint is taking their company global by extending their services and products to China. WellPoint is focused on providing the Chinese market with expertise while building strong relationships with the other health insurance carriers in China.
The Chinese health insurance market is expected to expand three times ($17 billion) by 2015. WellPoint is creating a first mover advantage being one of the first US companies to expand into the global market. In the US, WellPoint insures 35 million people with the companies they currently own. WellPoint hopes to impact the Chinese marketplace by improving the overall quality life by making health insurance accessible to more Chinese citizens.
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